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Oct 10, 2022
ATLANTA – October 10, 2022 – Scientific Games has extended a long-term license partnership with Banijay Brands for instant scratch and digital lottery games across 24 territories for the popular DEAL OR NO DEAL TV gameshow brand. Scientific Games most recently launched DEAL OR NO DEAL lottery games in Canada, France, New Zealand and the U.S. The new agreement includes these markets, with the addition of Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain, and Switzerland
Scientific Games’ longstanding relationship with Banijay Brands, the commercial arm of international content producer and distributor, Banijay, and the DEAL OR NO DEAL license spans 16 years and more than 110 lottery games globally to date.
Lex Scott, Commercial Director for Banijay Brands, said, “Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with DEAL OR NO DEAL proves incredibly popular around the world.”
Scientific Games innovated an industry-first DEAL OR NO DEAL Linked Games lottery winners’ event in 2007, which sent 100+ players from across the U.S. to Hollywood for a TV game show-like experience. Since then, Scientific Games has produced three exciting DEAL OR NO DEAL winners’ events for more than 230 lottery winners from across the U.S.
Scientific Games currently offers the world’s largest portfolio of lottery licensed properties featuring more than 100 TV gameshow, pop culture, nostalgia, sports, and other entertainment brands.
Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said, “Working with the iconic DEAL OR NO DEAL TV gameshow brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products. And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. DEAL OR NO DEAL is the perfect brand for that path.”
Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe. The company is the world’s largest instant games creator, producer and services provider in the world, with products generating more than 70% of global instant game retail sales.
Deal or No Deal TM & © 2002, 2022 Endemol Shine IP B.V.
© 2022 Scientific Games, LLC. All Rights Reserved.
About Scientific Games
Scientific Games is a global leader in retail and digital products, technology and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.
About Banijay Brands
Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. From entertainment and scripted through to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories. Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 130,000 hours of original standout programming. With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming. Banijay Brands represents some of the biggest global brands including MasterChef, Black Mirror, Temptation Island, Peaky Blinders, Survivor, Mr Bean, Changing Rooms, Interior Design Masters, Simon’s Cat, Your Home Made Perfect, Your Garden Made Perfect, Deal or No Deal, The Inbetweeners, Big Brother, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Wipeout and Crystal Maze. Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.
Media Inquiries:
Media@scientificgames.com