Award Winning Scientific Games CRM Coming to Kentucky iLottery and Digital Programs

LAS VEGAS and ATLANTA – August 30, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery (the “Lottery”) to elevate iLottery and digital engagement programs. Scientific Games’ award-winning CRM team, in partnership with Optimove’s platform, now provides CRM strategic marketing services to eight U.S. lotteries, with a ninth to be announced in the coming weeks.

Scientific Games Senior Director of iLottery Growth Marketing Merv Huber-Calvo, who was recognized outside the lottery industry by the 2021 Heptagon Awards as CRM Executive of the Year, and the Company’s CRM team, runner-up for the 2021 Heptagon Awards Team of the Year, will provide CRM strategic services and oversight of the program. The Company’s CRM experts are behind the highly successful Pennsylvania iLottery program launched in 2018, the first program in the U.S. to reach $1 billion in sales in under two years.

“The Kentucky Lottery is pleased to partner with Scientific Games to deliver CRM on the Optimove platform and advance important strategic marketing activities,” said Mary Harville, President and CEO of the Kentucky Lottery. “We’re optimistic that we’ll be able to facilitate exciting new strategies for player retention, including focused campaigns to reach and engage our players digitally, and further enable us to achieve our sales goals.”

Scientific Games has provided instant games to the Kentucky Lottery since its inception, and partners with the Lottery in the Scientific Games Enhanced Partnership instant game management program. The Kentucky Lottery is ranked among the Top 20 lotteries in the world for instant game per capita sales (La Fleur’s 2021 Almanac).

“We are excited to have the opportunity to take the Kentucky Lottery’s existing iLottery program to the next level with Optimove, our industry-leading CRM platform of choice, and proven marketing strategies managed by our team of CRM experts,” said Amy Bergette, VP Digital Content Studio for Scientific Games. “Our solution is making an impact on iLottery programs in states across the U.S., engaging players with the lotteries’ brand, supporting sales across the digital and retail channels, and ultimately driving more proceeds for beneficiary programs.”

Recently acquiring eInstant game content studio Sideplay Entertainment, Scientific Games provides iLottery programs and services to more than 20 lotteries worldwide and is a leading provider of digital lottery games, mobile apps and player loyalty programs. The Company is the world’s largest supplier of instant games with products representing 70% of global retail sales.

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