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ANALYTICS & INSIGHTS
$50 Price Point Update (U.S. Market)
December 18, 2024
$50 lottery games are booming in the U.S.! With rising market share and innovative strategies driving player engagement, these games deliver big wins for lotteries and good causes. Dive into best practices and strategic insights in this latest Data in Motion update.
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Promoting Responsible Gaming through Healthy Play
November 20, 2024
Our latest Data in Motion report shares new insights into how improved lottery literacy can encourage healthier play. The report includes findings from over 15,000 participants and explains how Scientific Games’ Healthy Play research is helping lotteries educate all stakeholders.
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pdf, 291 KB
ANALYTICS & INSIGHTS
Holiday Shopping Trends
November 06, 2024
Shoppers are ready to spend this holiday season, with 76% planning to match or exceed last year's gift budgets. From digital deal discovery to trending gift categories, get all the insights on what’s driving consumer behavior this year. Dive into our latest Data in Motion report to see how your lottery can make the most of these trends!
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pdf, 309 KB
ANALYTICS & INSIGHTS
Sports Betting Snapshot
October 09, 2024
Six years since the U.S. Supreme Court's decision to legalize sports betting, the industry has surged with revenues projected to hit $23.8 billion by 2029. From mixed-martial arts to basketball, U.S. bettors are taking advantage of the convenience and real-time engagement technology offers. Explore the latest trends in our Sports Betting Snapshot and see how mobile apps and real-time data are transforming the game!
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pdf, 545 KB
ANALYTICS & INSIGHTS
Customer Experience Management
September 25, 2024
As competition for share-of-wallet grows across every sector, companies are competing for the overall experience a consumer has with their brand across multiple channels. In this issue of Data in Motion, we provide an overview of the growing importance of customer experience management and the impact it can have on lottery sales.
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pdf, 290 KB
ANALYTICS & INSIGHTS
Fiscal Year 2024 Terminal-Based Sales Summary
September 11, 2024
In our latest issue of Data in Motion, Scientific Games data analysts provide a fiscal year 2024 summary of U.S. terminal-based game sales, beginning with a snapshot of full-line lottery sales and gross gaming revenue.
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pdf, 475 KB