Lights, sound and motion have come to into the instant lottery ticket play experience with the advent of the Electronic Game Card (EGC). With the success of EGC games in Kansas and Iowa, Scientific Games has developed two additional electronic handheld games for the lottery industry:
Electronic Scratch Ticket (EST) and PushPlay™.
Both products are comprised of two components: a handheld player and a scratch ticket. The scratch ticket is printed using the same process as a typical lottery ticket, but also includes printed circuitry that tells the handheld player which game is playing and the outcome of that particular game. To play the game, a consumer inserts the ticket into the handheld device, scratches the “activation key” and plays an electronic interactive lottery game. Consumers not only enjoy the experience of playing, the games last much longer than a traditional scratch ticket, typically with up to 80 plays per card.