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ANALYTICS & INSIGHTS
Artificial Intelligence
October 25, 2023
Artificial intelligence is here to stay. The growing market for AI is affecting many industries, including lottery. In this edition of Data in Motion, we explore a variety of ways lotteries can responsibly use this powerful tool to connect with players, better understand them and maximize revenues for good cause programs.
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A Closer Look at Bloc Lotto
October 11, 2023
Bloc Lotto – which includes Powerball and Mega Millions – has become the leader in the terminal-generated game category, with an increase in sales of $4.4 billion from fiscal year 2022 to fiscal year 2023. In this edition of Data in Motion, we take a closer look at the category and explore some reasons for its impressive growth with Mega Millions as the primary driver.
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ANALYTICS & INSIGHTS
Fiscal Year 2023 Sales Summary
September 27, 2023
For most lotteries, fiscal year 2023 concluded at the end of June, and the numbers are now available. In this edition of Data in Motion, we review sales and gross gaming revenue for both the instant scratch and terminal-based game categories and share insights and highlight trends across price points.
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Inflation and Instant Scratch Game Sales
September 13, 2023
After several years of extraordinary sales, instant scratch game sales have softened recently as inflation impacted all sectors of the economy. Scientific Games’ Market Research Team surveyed lottery players to learn more about changes in their discretionary income spending habits. In this issue of Data in Motion, we share consumer feedback from the survey and explore the effect of inflation on instant scratch game sales.
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Lower Price Point Games
August 30, 2023
Lower price point ($1 and $2) instant scratch games have been a key part of lottery portfolios for decades. But as consumer appetites changed, demand for these games has decreased. While more players are gravitating to higher price point games, $1 and $2 games can still play an important role in lotteries’ portfolios, especially as entry-level games or gifts. In this issue of Data in Motion, we explore the appeal of $1 and $2 games to players and share data-based recommendations on how lotteries should strategically feature these games in their portfolios.
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ANALYTICS & INSIGHTS
Customer Experience
August 16, 2023
Customer experience, or CX, is a vital part of brand marketing in the digital age. Providing positive customer experiences can help companies improve brand perception and increase customer loyalty. In this issue of Data in Motion, we define CX, explain why it should matter to lotteries and share five core competencies of the player journey that help create strong customer experience programs.
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pdf, 378 KB