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ANALYTICS & INSIGHTS
Price Point Role Testing Research
August 14, 2024
Lottery $1 and $2 scratch games continue to have loyal players and a role in the product portfolio. Just ask our Analytics & Insights experts Rob Thompson and Angela Saviano. Read a research report their team recently presented to North American lotteries in the latest issue of Data in Motion.
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The U.S. Consumer: A Snapshot
July 31, 2024
In the latest issue of Data in Motion, our Analytics & Insights experts share highlights on U.S. consumers to help lotteries make their products easier and more convenient to find and purchase.
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pdf, 463 KB
ANALYTICS & INSIGHTS
Leveraging CRM to Reach the Right Social Media Audience
July 17, 2024
With social media becoming a primary method of advertising, our SG Digital Academy teamed up with Optimove and Meta to test the effectiveness of using "look alike audiences" to improve player acquisition and retention in paid social media campaigns. Our latest Data in Motion report explores the findings.
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pdf, 528 KB
ANALYTICS & INSIGHTS
Today's Digital Gaming Consumer
June 20, 2024
How often do consumers play games for money? Where and how do they like to play? Our questions exactly and the reason for Scientific Games' industry-first ONE Segmentation Study. This issue of Data in Motion explores our ONE research and what it tells us about iLottery and digital games.
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pdf, 385 KB
ANALYTICS & INSIGHTS
The New Digital Consumer Shopping Journey
June 05, 2024
Our latest issue of Data in Motion gives lotteries a quick snapshot of digital shopping to help them remain in step with current trends in the new digital consumer journey, so they can plan for an increasing gravitation to online purchases.
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pdf, 324 KB
ANALYTICS & INSIGHTS
The Impact of EVs on Lottery
May 22, 2024
With summer road trip season upon us, convenience stores and gas stations are adapting to changes brought by the increasing number of electronic vehicles. Without innovation to serve emerging opportunities, fewer in-store visits pose a threat to lottery sales. Our latest issue of Data in Motion takes a look at the situation.
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pdf, 374 KB