ACTIVE FILTERS:
Viewing 6 of 65 results
ANALYTICS & INSIGHTS
Off-Season Travel
November 08, 2023
A recent Forbes survey showed that Americans are planning fall and winter trips at higher-than-expected rates. In this issue of Data in Motion, we provide highlights from the survey, explore the results of a survey we conducted with lottery players about their travel plans and preferences and discuss adding lottery second chance promotions with travel-themed, experiential prizes instead of cash prizes to the lottery product mix.
Download latest reportANALYTICS & INSIGHTS
Artificial Intelligence
October 25, 2023
Artificial intelligence is here to stay. The growing market for AI is affecting many industries, including lottery. In this edition of Data in Motion, we explore a variety of ways lotteries can responsibly use this powerful tool to connect with players, better understand them and maximize revenues for good cause programs.
Download Report
pdf, 841 KB
ANALYTICS & INSIGHTS
A Closer Look at Bloc Lotto
October 11, 2023
Bloc Lotto – which includes Powerball and Mega Millions – has become the leader in the terminal-generated game category, with an increase in sales of $4.4 billion from fiscal year 2022 to fiscal year 2023. In this edition of Data in Motion, we take a closer look at the category and explore some reasons for its impressive growth with Mega Millions as the primary driver.
Download Report
pdf, 5226 KB
ANALYTICS & INSIGHTS
Fiscal Year 2023 Sales Summary
September 27, 2023
For most lotteries, fiscal year 2023 concluded at the end of June, and the numbers are now available. In this edition of Data in Motion, we review sales and gross gaming revenue for both the instant scratch and terminal-based game categories and share insights and highlight trends across price points.
Download Report
pdf, 1991 KB
ANALYTICS & INSIGHTS
Inflation and Instant Scratch Game Sales
September 13, 2023
After several years of extraordinary sales, instant scratch game sales have softened recently as inflation impacted all sectors of the economy. Scientific Games’ Market Research Team surveyed lottery players to learn more about changes in their discretionary income spending habits. In this issue of Data in Motion, we share consumer feedback from the survey and explore the effect of inflation on instant scratch game sales.
Download Report
pdf, 1316 KB
ANALYTICS & INSIGHTS
Lower Price Point Games
August 30, 2023
Lower price point ($1 and $2) instant scratch games have been a key part of lottery portfolios for decades. But as consumer appetites changed, demand for these games has decreased. While more players are gravitating to higher price point games, $1 and $2 games can still play an important role in lotteries’ portfolios, especially as entry-level games or gifts. In this issue of Data in Motion, we explore the appeal of $1 and $2 games to players and share data-based recommendations on how lotteries should strategically feature these games in their portfolios.
Download Report
pdf, 3197 KB