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ANALYTICS & INSIGHTS
Fiscal Year 2023 Sales Summary
September 27, 2023
For most lotteries, fiscal year 2023 concluded at the end of June, and the numbers are now available. In this edition of Data in Motion, we review sales and gross gaming revenue for both the instant scratch and terminal-based game categories and share insights and highlight trends across price points.
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Inflation and Instant Scratch Game Sales
September 13, 2023
After several years of extraordinary sales, instant scratch game sales have softened recently as inflation impacted all sectors of the economy. Scientific Games’ Market Research Team surveyed lottery players to learn more about changes in their discretionary income spending habits. In this issue of Data in Motion, we share consumer feedback from the survey and explore the effect of inflation on instant scratch game sales.
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ANALYTICS & INSIGHTS
Lower Price Point Games
August 30, 2023
Lower price point ($1 and $2) instant scratch games have been a key part of lottery portfolios for decades. But as consumer appetites changed, demand for these games has decreased. While more players are gravitating to higher price point games, $1 and $2 games can still play an important role in lotteries’ portfolios, especially as entry-level games or gifts. In this issue of Data in Motion, we explore the appeal of $1 and $2 games to players and share data-based recommendations on how lotteries should strategically feature these games in their portfolios.
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ANALYTICS & INSIGHTS
Customer Experience
August 16, 2023
Customer experience, or CX, is a vital part of brand marketing in the digital age. Providing positive customer experiences can help companies improve brand perception and increase customer loyalty. In this issue of Data in Motion, we define CX, explain why it should matter to lotteries and share five core competencies of the player journey that help create strong customer experience programs.
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ANALYTICS & INSIGHTS
Short-Form Videos in Social Media Marketing
August 02, 2023
Short-form videos have become key to social media marketing for many consumer brands. Using short-form videos in social media content can help lotteries increase their digital brand reach and connect with key audiences, like core players and young adults. In this issue of Data in Motion, we share information about short-form videos and provide social media statistics from the Scientific Games ONE Segmentation study.
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ANALYTICS & INSIGHTS
Five Dollar Games
July 19, 2023
Five dollar games have been among the most popular price points with lottery players for decades, offering broad appeal, particularly as entry-level games. Strengthening the games at this price point with key callouts, product enhancements and new play actions can help retain their true value in the overall portfolio. In this issue of Data in Motion, we analyze and share the results of Scientific Games’ recent player research focused on $5 games.
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