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ANALYTICS & INSIGHTS
The Grey Machine Market – An Overview
April 16, 2025
This issue of Data in Motion provides a general overview of the grey machine market and its potential impact on lottery sales.
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Connecting the Physical to the Digital
March 19, 2025
The continuing growth of e-commerce is reshaping industries once completely reliant on physical retail. In this issue of Data in Motion, we examine this shift and the promising future of new games that engage players both physically and digitally.
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pdf, 559 KB
ANALYTICS & INSIGHTS
CY2024 Sales Summary
February 19, 2025
In 2024, U.S. lottery sales reached nearly $95 billion, with growth in higher price point instant scratch games and Fast Play games. New trends are shaping the market, including a surge in sales of $50 and $100 scratch games. Explore the latest Data in Motion report for key insights.
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pdf, 830 KB
ANALYTICS & INSIGHTS
Holiday Shopping Wrap-Up
January 22, 2025
Holiday shopping grew 3.8% in 2024, driven by higher-income households and strong online sales. This Data in Motion report looks at what shaped the season and what it might mean for 2025.
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pdf, 348 KB
ANALYTICS & INSIGHTS
$50 Price Point Update (U.S. Market)
December 18, 2024
$50 lottery games are booming in the U.S.! With rising market share and innovative strategies driving player engagement, these games deliver big wins for lotteries and good causes. Dive into best practices and strategic insights in this latest Data in Motion update.
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pdf, 381 KB
ANALYTICS & INSIGHTS
Promoting Responsible Gaming through Healthy Play
November 20, 2024
Our latest Data in Motion report shares new insights into how improved lottery literacy can encourage healthier play. The report includes findings from over 15,000 participants and explains how Scientific Games’ Healthy Play research is helping lotteries educate all stakeholders.
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pdf, 291 KB